Apple’s CEO tells The Washington Post he aims to create a community space: “We should probably come up with a name other than ‘store.’ ”
The Carnegie Library store will be one of 13 high-profile locations across the world that also utilize the company’s “town square” concept. Each local staff offers a bevy of classes for creative types to maximize their Apple products for shooting photographs, editing video or producing music.
How true that is may determine the success of Apple’s new landmark in Washington, as well as its future as a retailer. The Carnegie Library store, opening Saturday May 11, will be one of 13 high-profile locations across the world that also utilize the company’s “town square” concept. Each local staff offers a bevy of classes for creative types to maximize their Apple products for shooting photographs, editing video or producing music.
Preliminary budget details called for more than $30 million of work, including $7 million toward facade restoration, $300,000 to restore the stairwells and $2 million in site work and landscaping.
Steve Jobs famously loved calligraphy and launched the Think Different advertising campaign during a time when adoring a tech company seemed far more innocent. But no one at the Georgetown location would confuse the store’s purpose: devices. How to fix them, upgrade them, buy accessories for them. The nonprofit Historical Society of Washington, D.C., which will share the building with Apple rent-free, will also enjoy a completely upgraded space where it will open a new D.C. History Center. The organization is planning to launch a retrospective on 20th-century Washington through panoramic photographs.
Most recently, the International Spy Museum’s owners proposed a major expansion and overhaul of the building for their museum’s new home. The D.C. panel tasked with protecting historical buildings turned down that plan three times before the effort fell apart.
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