As Russia invades Ukraine, Ukrainian influencers on TikTok are playing a central role in bringing news and current events to the app's large Gen Z audience
Videos of people huddling and crying in windowless bomb shelters, explosions blasting through urban settings and missiles streaking across Ukrainian cities took over the app from its usual offerings of fashion, fitness and dance videos.
Russia's invasion of Ukraine, which it has called a "special operation," is the latest example of the central role TikTok has played in bringing news and current events to the app's large Gen Z audience. Its famed algorithm is known for serving trending content even if users do not follow certain people, allowing topics to quickly go viral among its 1 billion monthly users.
In an email to Reuters, Volik said she wanted to combat misinformation in the Russian news that the country's actions were a "military operation" rather than a war that is hurting Ukrainians. "@zaluznik" who has 2 million followers, posted one such montage on Sunday with the caption "Russians open your eyes!"A woman reacts as she takes part in an anti-war protest, following Russia's invasion of Ukraine, in Istanbul, Turkey February 28, 2022. REUTERS/Dilara Senkaya/File PhotoRussian influencers have also taken to the app to share their reaction.
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American Express, TikTok, Netflix suspend operations in Russia amid sanctions after Ukraine invasionPulling the plug on online entertainment - and information - is likely to further isolate the country and its people after a growing number of multinational businesses have cut off Russia from vital financial services, technology and a variety of consumer products in response to Western economic sanctions and global outrage over the invasion of Ukraine.
Lire la suite »
American Express, TikTok, Netflix suspend operations in Russia amid sanctions after Ukraine invasionPulling the plug on online entertainment - and information - is likely to further isolate the country and its people after a growing number of multinational businesses have cut off Russia from vital financial services, technology and a variety of consumer products in response to Western economic sanctions and global outrage over the invasion of Ukraine.
Lire la suite »
American Express, TikTok, Netflix suspend operations in Russia amid sanctions after Ukraine invasionPulling the plug on online entertainment - and information - is likely to further isolate the country and its people after a growing number of multinational businesses have cut off Russia from vital financial services, technology and a variety of consumer products in response to Western economic sanctions and global outrage over the invasion of Ukraine.
Lire la suite »
American Express, TikTok, Netflix suspend operations in Russia amid sanctions after Ukraine invasionPulling the plug on online entertainment - and information - is likely to further isolate the country and its people after a growing number of multinational businesses have cut off Russia from vital financial services, technology and a variety of consumer products in response to Western economic sanctions and global outrage over the invasion of Ukraine.
Lire la suite »
American Express, TikTok, Netflix suspend operations in Russia amid sanctions after Ukraine invasionPulling the plug on online entertainment - and information - is likely to further isolate the country and its people after a growing number of multinational businesses have cut off Russia from vital financial services, technology and a variety of consumer products in response to Western economic sanctions and global outrage over the invasion of Ukraine.
Lire la suite »