Fans say it’s like having their brains scratched
, a Utah stay-at-home mom and full-time content creator notes, decanting can actually make a lot of sense for people who struggle with limited pantry space. “My pantry is small, but it has a ton of vertical space,” she says. “When you use uniform containers, you can fit so much more into your pantry and see it very clearly rather than wondering how much you have left, or digging through everything to find the ingredient you need.
Another, less tangible appeal of restocking videos is that many of them are recorded with autonomous sensory meridian response, or ASMR, in mind. Using certain soft sounds, ASMR videos are intended to provoke a response that feels like “tickling” or “tingling” in the brain. According to creator Ashley Guzman, that ASMR effect can come from the strangest places. “I get so many comments from people telling me that they love the sound of me refilling salt,” she says.
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