Karissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
TikTok is experimenting with an all-new app that’s just for sharing photos with text updates. It’s called TikTok Notes, and it’s
“We're in the early stages of experimenting with a dedicated space for photo and text content with TikTok Notes,” the company wrote inon X. “We hope that the TikTok community will use TikTok Notes to continue sharing their moments through photo posts. Whether documenting adventures, expressing creativity, or simply sharing snapshots of one's day, the TikTok Notes experience is designed for those who would like to share and engage through photo content.
Based on App Store screenshots, it appears the app will, like TikTok, have two feeds: a “for you” timeline of recommended content as well as a “following” feed. Posts appear to be very similar to what you’d see scrolling Instagram : single images or carousels of multiple photos with lengthy captions.It’s an interesting moment for TikTok to try to take on Instagram’s central feature.
It also comes at a time when many Instagram users are frustrated with Meta about the reach of their feed posts. Instagram’s top exec Adam Mosserion Threads about why their feed posts don’t seem to reach as many followers as they used to. If TikTok Notes takes off, those creators may actually have a viable alternative for posting photos.
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