Viral videos on TikTok are turning into big hits on streaming services. The industry is getting ready to see how TikTok capitalizes on its influence.
and Sony Music Entertainment, all deals that were signed between 2020 and 2021. Cirisano of Midia Research said artists aren't paid directly based on how often their music is viewed or used.
Like many major labels and managers, Sean also has used TikTok as a tool to discover new artists. He signed the singer Véyah after finding her on TikTok, where she has more than 470,000 followers. ,"My record company is saying that i can't release [new music] unless they can fake a viral moment on tiktok."pledging support for the singer.
But there are benefits as well. Some artists can parlay their TikTok following into greater riches without the help of a label, a path that was almost impossible before social media. Labels are still very important in the industry, but they"are not the end all be all," she said. Artists are now using the huge audiences they reach on TikTok to create a dedicated fan base that can end up buying lots of merchandise and filling up bars and concert halls.
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