TikTok is the fastest growing social media app in Canada — but least trusted: report
is experiencing the fastest rate of growth among Canadians, but is also the least trusted social media platform in the country, a new report said.
“The controversy around TikTok and the Chinese parent ownership and where our data is going … has been swirling for awhile, so I think that’s breaking through in the Canadian consciousness,” added Andrey. The research also comes as social media apps grapple with mounting calls for tech giants to be regulated and several countries review privacy and anti-hate legislation that is bound to weigh heavily on platforms.But the apps that stand to be regulated are still widely used in Canada.Some 91 per cent of survey respondents used YouTube, while 82 per cent were on Facebook, 77 per cent on Facebook Messenger and 55 per cent on Instagram.
Trust in the three tech companies was far lower than in corporate and media brands such as Canadian Tire, CBC/Radio-Canada, CTV, Tim Hortons, the Globe and Mail, Loblaws, Bell Canada and Shell, as well as international giants including Google, Wikipedia, Microsoft and Apple.
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