Exclusive videos are the latest monetization method.
adds a paywall feature to TikTok, similar to other platforms like OnlyFans where creators can lock exclusive content that fans must pay to access. Creators can price their content between $1 and $190, and notably, premium videos can be up to 20 minutes long — double the current 10-minute cap that some users have.
The expansion opens up a new monetization method to users in select regions who are at least 18 years old, have 10,000 followers, and have met other account and views benchmarks. Users with as few as 1,000 followers but who meet other requirements can also apply to the program by showing exclusive content they’ve sold elsewhere, though that doesn’t guarantee approval.
Premium content is the newest way for TikTok creators to make money from the content they post on the app. But historically, creators have been frustrated with their returns, saying the payout has been worse than other platforms like YouTube — under TikTok’s original creator fund, for example, users made pennies for viral videos.
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