The hashtag IBS has already pulled 1.6 billion views, drawing researchers' attention to the power of social media to spread health information -- but, it's only a good idea when the material is correct.
in Charlotte, NC. While influencers' posts were shared more often, content from medical professionals had higher views.
"With the onset of COVID-19, social media platforms like TikTok became an important outlet for patients to share their experience with IBS because they were not willing to visit their doctor," Jafri says."While IBS is often an embarrassing topic for patients, TikTok has played an important role in normalizing IBS by providing an online support community where patients can go and share their story.
"These findings are not surprising because there is a lot of health misinformation on TikTok," says Zachary Rubin, MD, a pediatric allergist and immunologist at Oak Brook Allergists in Illinois."This is especially true when the health topics are not well understood even within the medical community."It's important for people to be aware of trends online that can affect medical decision-making, Rubin says, so that potential misinformation can be addressed.
"Although TikTok may have valuable information regarding IBS and its treatment, it is important to be aware of misinformation and consult your physician when deciding to start a new diet or medicine," Jafri says."Patients can use TikTok to find helpful 'tips and tricks' provided by licensed medical professionals that can improve lifestyle and provide symptom relief."
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