Colourpop Cosmetics under heavy fire after creating a Harry Potter-themed makeup collection.
“Acceptance, inclusivity, and love for all is our biggest priority and that will never change. We are releasing this collection to bring the magic of the Wizarding World to everyone — and like everything we do, it was designed with love, for all,’ the brand continued, still in the comments.
The same message was repeated on their Instagram stories, along with a promise to donate a portion of proceeds received to the Trevor Project, a crisis intervention non-profit focused on queer youth.
To make things more meta, Rowling’s most recent novel, published under her well-known pseudonym Robert Galbraith, goes so far as to mirror her own life,Colourpop isn’t the only brand trying to capture ar renaissance in the past month. In August, both American Girl and Vera Bradley also announced separate Harry Potter and Hogwarts-themed collabs — both seemingly targeted towards lifelong fans of the book series.
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