Charli D'Amelio, the second-most followed creator on TikTok, is looking to diversify her business as political tension builds.
Charli D'Amelio, the second-most followed creator on TikTok, is looking to diversify her business as political tension builds."You have to remember that social media comes and goes," D'Amelio said in an interview at the New York pop-up store on Friday.Charli D'Amelio is the second-most followed creator on TikTok, where the 19-year-old former competitive dancer and her sister Dixie have made tens of millions of dollars.
D'Amelio and other family members spoke to CNBC at the store opening. Given the political and national security concerns surrounding TikTok, creators are focusing on other ways they can sell their brand. "There's definitely a little bit of fear when it comes to social media, just because you never know what's coming next," Charli D'Amelio said.On TikTok, users can make money through the app's Creativity Program, a rewards systems targeted at popular videos that are longer than a minute. Creators can also earn revenue from brand partnerships, affiliate sales on TikTok Shop, and followers can send users "gifts" during livestreams.
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