TikTok brings lobbying fight to Europe

France Nouvelles Nouvelles

TikTok brings lobbying fight to Europe
France Dernières Nouvelles,France Actualités
  • 📰 politico
  • ⏱ Reading Time:
  • 40 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 59%

TikTok is gearing up for a major lobbying fight in Europe

As the economy back home plateaus, Chinese companies with global ambitions are “looking for new markets, new growth opportunities,” said Chris Reitermann, chief executive of Ogilvy Asia & Greater China, who cited Europe as a “big priority” for his clients.

“There is a shift in how China is approaching its lobbying strategies, both through private companies and in the government,” said Katharine Ainger, a writer who has worked with Corporate Europe Observatory, a Brussels-based lobbying watchdog. “It's embracing more the Western lobbying strategies.” But its setup in the EU capital will be relatively modest, with a focus on filling out its roster of executives and public policy experts in the EU's leading countries when it comes to tech regulation — the U.K., France and Germany.

“They need to prepare the ground for what’s to come,” according to a person in the industry with first-hand knowledge of the company’s thinking. “They benefit from the fact they are not perceived as Chinese [in Europe],” the person added.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

politico /  🏆 381. in US

France Dernières Nouvelles, France Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Is ISIS Using TikTok to Recruit Young Women?Is ISIS Using TikTok to Recruit Young Women?The video app behemoth has taken down dozens of videos supporting the terrorist group.
Lire la suite »

After Saugus High School shooting, teens use TikTok to reflect and mournAfter Saugus High School shooting, teens use TikTok to reflect and mournMany teens in the Santa Clarita community, roiling with the terror of a school shooting in their own backyard, turned to TikTok as a safe environment to vent their fears and frustrations.
Lire la suite »

TikTok—Target of U.S. Suspicion—Is a Smash Hit in IndiaTikTok—Target of U.S. Suspicion—Is a Smash Hit in IndiaAs the Chinese video-sharing app encounters suspicion in Washington, regulators and users are unfazed in its largest international market: India.
Lire la suite »

Ralph Lauren Whirls Through Europe for Premieres of ‘Very Ralph’ DocRalph Lauren Whirls Through Europe for Premieres of ‘Very Ralph’ DocRalph Lauren wrapped up his grand — albeit quick — tour of Europe in style with a boozy dinner Thursday night at London’s Royal Academy of Arts.
Lire la suite »



Render Time: 2025-04-03 15:52:32