TikTok is discontinuing its BeReal clone TikTok Now after less than a year.
TikTok’s copycat functionality similarly sent users daily prompts to capture a picture or a 10-second video using the front and back cameras on their phones.
However, on Tuesday, TikTok became the latest photo-sharing app to take a step back from the BeReal trend when it announced that it would be axing TikTok Now. TikTok explained that a notification had been sent to its users informing them that the feature would be retired. Although, the app said users could still access previous posts they made with TikTok Now.
“We’re excited to use the feedback we’ve gained through TikTok Now as we continue building ways for the TikTok community to create and connect over shared entertainment,” TikTok spokesperson Zachary Kizer says in a statement. Although the standalone app will be shuttered, it is still unclear if the in-app feature will be retired too. TikTok Now was launched as an in-app functionality in some markets, and a separate app in others.‘Anti-Instagram’ photo-sharing app BeReal saw such a huge surge in popularity last year at a time of
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