TikTok and Influential held the TikTok Influential Awards to honor brand CMOs who have used TikTok as core to their strategy
TikTok has been helpful in growing brands since its creation – which is why the app is choosing to present the TikTok Influential Awards.
“At Influential, we believe that creators play a key role in helping brands find their voice,” Ryan Detert, CEO of Influential, shared in a press release. “We’re so excited to be presenting the TikTok Influential Awards at Influential Beach during Cannes this year to celebrate some of the best CMOs that have truly leaned into trends and are operating their brand and advertising strategies as TikTok first.
“Brands are continuously pushing the envelope and creating engaging, fun and impactful content that truly resonates with the TikTok community and drives action,” she said in a statement. “We are honored to partner with Influential to celebrate these brands and CMOs who are pushing the boundaries and creating truly entertaining content on TikTok.”
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