While the program also helps fill empty spaces in malls, “that’s not why we did it,” said Michelle Isabel of Brookfield. The point is to “bring diversity to...
, is making an effort to identify local minority-owned businesses for its North Texas shopping centers.
“People like me look at these big malls like Stonebriar and The Parks and don’t think they can be there,” said Maximo Cruz, 33, who operates Fresca Palapa juice bars in The Parks, Town East and Stonebriar. He has more than 30 employees. The goal is to “bring more diversity into our shopping centers and support equity within the industry,” said Michelle Isabel, vice president of retail business development at Brookfield Properties. “We’re trying to create legacies and generational wealth.
The point is to “bring diversity to our malls and help entrepreneurs be successful with their businesses,” she said.according to U.S. Census data. The national average is similar. A disproportionate number of Black-owned shops, 41%, shut down during the pandemic, compared with 17% of white-owned businesses, according to the National Bureau of Economic Research.
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