When the pandemic hit, business owners battled to stay afloat by pivoting. For many, this was intended to be a temporary measure, but for some, pivoting created additional revenue streams that have continued to flow alongside their main business
When lockdown restrictions eased and weddings were once again taking place he was able to return to his core business of wedding and portrait photography. However, the virtual tour business had become too successful to put to one side.
CEO Alex Ramamurthy says: “After a week of sulking, my cofounder and I decided we needed to pivot. Lockdown enabled us to bring our events to McCarthy Stone's homeowners online, directly through their devices.”
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