blending is 🔑 for this trend
EhhhThink back to 2009 and the beginnings of mainstream contouring. Tyra Banks and Eva Longoria would layer their foundation over the top of pale concealer to brighten up their under-eyes and create a contrast to the bronzy contour applied under their cheekbones. We started to want in on the makeup wizardry that glam squads would use to make their clients' bone structure pop.
When it was good, it was very good. Imperceptible even. Like Spanx for your face, creating definition and structure to make everything look snatched. But when it was bad?. Poor Eva suffered a white skunk stripe under her eyes while being papped when she forgot to blend it out. Now though, the trend is back on track, brought to you by Gen Zers selling the dream.
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