Eric Fujimoto helped build a $610 million Honolulu private wealth practice by catering to millionaire-next-door families
Fujimoto’s clients tend to be people who have worked hard and made it—“the millionaire next door, the humble wealth person,” he says. “You gravitate toward like people.” He grew up middle class: His mother is a retired office worker, his father a retired school teacher. He left Hawaii to go to college in California, came back to Honolulu for an M.B.A., and then at age 21 started as a financial planner at a predecessor firm to Ameriprise.
A dentist client he’s known since age 12 recently referred a new client couple in their early 70s. They had an investment portfolio of $3 million, and they didn’t know if that was going to be enough. Fujimoto showed them how, with their $100,000-plus income from Social Security and pensions, no debt and full medical coverage, they had a lot to spare, given their spending needs.
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