One grand opening could set the tone for success.
, the chain has now made a first major step under new ownership—it opened a new restaurant in New York.The new Au Bon Pain location is situated on the second floor of Macy's in the Queens Center mall in Elmhurst, N.Y.
This is the bakery's second location inside a New York Macy's, according toThe chain's sales are still not out of the woods, however. While in 2021, Au Bon Pain did see its sales grow by 17% compared to 2020, they were still down by a whopping 43% compared to its pre-pandemic business.Au Bon Pain has a complicated history, one that's closely tied to a much more popular competitor.
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