The Chain's Christina Grasso and Ruthie Friedlander worked with Pietra to create the nine-piece collection, which dropped amid a global pandemic.
Author:Dara PrantPublish date:Apr 30, 2020 Christina Grasso and Ruthie Friedlander co-founded the non-profit organization The Chain in 2017 as a support network for women working in fashion media and entertainment and struggling with or recovering from eating disorders. Since its inception, the group has partnered with several designers and brands to bring its community together for monthly events.
"We came to Pietra and said to them, 'We want to create a line of chains, really simple designs, but something that we can sell to our community and our supporters. All of the proceeds will go to our organization, but we don't know where to start. All we have is our brand logo and a community of people we know will buy,'" Friedlander says.
Grasso and Friedlander started working on their jewelry collection for The Chain in late January, and had products available for purchase on Pietra by the first week of March. The final product line is nine pieces total, and ranges from $49 for a single chain-link earring to $4,449 for a solid 14K gold necklace. Each item comes in four different metal options.
"We've found that launching more frequently is huge and the ability to have newness is so important," Friedlander says excitedly, noting that they're currently working on their next collection, which will expand on different types of chains.
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