Why are we so freaked out over a woman with body hair?
The Nike Women Instagram account posted an ad featuring Nigerian-American singer Annahstasia modeling one of the brand’s sports bras — and with her curly underarm hair on full display — captioned with “Big mood.”
Still others called out the double standard that men aren’t shamed for underarm hair, but women are. View this post on Instagram Into the woods with Lip Pencil in Chestnut is probably the closest to nature we'll get this year. M·A·C Artist @mttthw helps @nats.vibe find her wild side. #Regram Men aren’t the only ones covered in hair — although many advertisements featuring smooth women with perfectly-plucked brows, silky legs and bare underarms would have you think otherwise. As fellow mammals, women are also covered in a fur coat, to varying degrees.
ALSO READ: This author wants to destigmatize the smells, sounds and body hair that come with being a woman “I think it’s a combination of hair removal, in large parts, does happen in very personal areas. And hair removal is also seen as a sign of cleanliness,” explained Beth Egan, associate professor of advertising at the Syracuse the Newhouse School of Communications. “So if women don’t bleach or wax their lip line, we’re as catty to each other as anyone else: ‘Look, she’s not taking care of herself. She’s not properly grooming.
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