The music industry is now driven by data, but this CEO still makes decisions based on 'gut feel and instinct'
Some in the industry credit Mushroom with pioneering the"360" model – where one company has a deal that encompasses both an act's recorded music as well as their tours and other aspects such as merchandise and using their music in films, TV or adverts. Mushroom is celebrating its 50th anniversary and Gudinski says the approaches taken by his father Michael, who founded the company in the 1970s and ran it until his untimely death aged 68 in March 2021, helped it survive and prosper.
Gudinski insists that Mushroom's ethos remains the same – helping artists build careers over the long term, not chasing overnight success and giving them substantial creative control."Once we really believe in something, we commit to something and stay the course." While many decisions in the music business are now driven by data,"gut feel and instinct" remain part of the equation for his company at least.
Does he still listen to albums from start to finish?"Not as much as I once did – I'm even reluctant to say that."
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