Memphis-based event planner Cynthia Daniels has organized a virtual shopping hub to elevate and support Black business.
’ Memphis, Tennessee-based business, like so many around the country, came to a screeching halt when the coronavirus pandemic hit. With no live events happening, she assumed her work would be on hold through the remainder of the year.
That is, until an idea struck. In May, when it became clear that she wouldn’t be able to visit her family in Atlanta for Mother’s Day, Daniels sent a care package with goods from some of her favorite Black-owned businesses ― coffees, teas, spa products. She also decided to share her favorite items on social media.The Juneteenth Shop Black virtual event organized by Cynthia Daniels will showcase about 100 Black-owned brands.
“I figured there had to be people in the same predicament who couldn’t go home,” Daniels told HuffPost. “So I thought here are some great products from businesses I love and have patronized over the years. The post went viral, and I realized a lot of people had never heard of a lot of these brands, even in my own town.”
Daniels got to work thinking of ways to support Black businesses. As an event planner, she wanted to center her efforts around something of significance.
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