This is what's behind the success of the Bautista Family Organic Date Ranch

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This is what's behind the success of the Bautista Family Organic Date Ranch
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The family's dates are praised by chefs and customers across Southern California.

The focus of the family, of course, is on the 1,000-plus date palms — ranging in height from 30 to 60 feet — and the fruit that is praised by chefs and customers across Southern California. Each year, the trees produce 100,000 pounds of dates — Medjool, Deglet Noor, Halawy, Khadrawy, Barhi, Honey and Zahidi — with flavors ranging from wildflower honey to caramel. They’re sold online and at farmers markets including Santa Monica, Hollywood, Torrance and Studio City.

Enrique Bautista and his wife, Graciela, immigrated to the Coachella Valley from Michoacán, Mexico, in the 1970s. They both had experience in farming, and in the ’90s, he became the foreman of a date farm owned by The business of the farm is all-consuming. For starters, dates are not easy to grow. They need to be closely monitored and require seven to nine months of intensive care. Just moving a ladder from one tree to the next can be a feat — which is why the Bautistas now use forklifts to reach the fruit on the tallest trees.Smooth, sweet shakes, tart lemon bars, crunchy slaw and an aromatic chicken braise — these are just a few of the wonderful recipes utilizing the unique sweetness of dates.

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