Across the Senate map, Black candidates posted blowout performances in the most recent campaign fundraising period, leading to an unprecedented cash windfall that stands to reshape the Senate in 2022 and beyond
It helps that many Black candidates are challenging high-profile, highly polarizing opponents, a sure-fire way to stock the campaign coffers. The crop of 2022 candidates are also building on the recent successes of prominent Black candidates who preceded them — among them, former President Barack Obama, Vice President Kamala Harris, Warnock and Stacey Abrams, whose Fair Fight political action committee has raised more than $100 million since her 2018 loss to Georgia GOP Gov. Brian Kemp.
As much as anything else though, the standout fundraising — accumulated in an off-year, months prior to the start of campaigns in earnest — has been powered by a flood of money from small donors online. Many candidates who haven’t had access to big-donor networks or high-dollar events are suddenly able to stock their treasuries with thousands of small digital contributions.
“I share that information with the campaigns that call and ask, you know, ‘How did you do it?’” Harrison said. “Part of the secret sauce for me — and I think Lindsey Graham picked up on it on the Republican side — was how you build a grassroots donor base. How do you tap into that type of energy in order to fund your campaign?” Harrison said. “There are techniques and things that you can do. And you can see the difference.”
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