This Creole chef is claiming a spot in your spice cabinet.
Beaucoup Flavor is a Black-owned spice mix company that offers three different Creole blends—St. Beaucoup, the brand’s signature flavor made with sea salt, garlic, and the Holy Trinity ; 3:30 Sunday, which takes barbecue culture and mixes it with Nagin’s Creole roots; and Tu Sabes, a Tex-Mex-meets-Creole blend of French sea salt, chipotle, cayenne pepper, cumin, and cilantro. “How do you take an already rich culture and mesh it with another rich culture?” he asks, rhetorically.
Nagin didn’t want to just make something flavorful; he wanted to make something flavorful that was also low in sodium, made without the use of GMO products, and free from any additives. “We are healthy-ish,” says Nagin. “Coming from New Orleans, my baby food was full of flavor so this just transcends into the brand.” His hope is to help address the burgeoning health crisis, particularly in the Black community, with what he calls a “clean label” of high-quality flavorful products.
“At the end of the day, we just make food that tastes good. My uncle might not care that it’s healthy, he just wants it to taste good. Our products are surprisingly healthy, whether you care about it or not,” he adds. Nagin won’t stop at spice blends, at least not yet: while he hopes to continue introducing professional chefs and home cooks to Beaucoup, he wants to collaborate with artists and designers to create a functional, stylish collection of kitchen workwear that match the soul of New Orleans.We’ve joined forces with Tillamook to support All For Farmers—a coalition benefiting farmers across the nation—with a special market that gives back.
France Dernières Nouvelles, France Actualités
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