This bar offers Mezcal in the redwoods in a changing NorCal town

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This bar offers Mezcal in the redwoods in a changing NorCal town
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The desire to embrace changes, while not losing what makes this town unique, comes to a head at a tequila and mezcal bar in the heart of downtown.

, along with other major events in Northern California's LGBTQ community.

“People are worried about losing the LGBT aspect of it. And some people are worried about gentrification, that [Guerneville] is going to become like Healdsburg,” said El Barrio owner Jimmy Kansau, referencing another Sonoma County town that is known for its extremely wealthy tourists., who operates a number of high-end properties in Guerneville. So ubiquitous are Luedtke’s projects in Guerneville that she is often referred to as the town’s unofficial mayor.

El Barrio's El Nopal, which is a spin on a mezcal margarita and topped with a habanero black salt rim.El Barrio is preparing to debut a new drink that will feature watermelon and habanero-infused tequila, though Harwood warns that the habanero flavor is not just a flourish. The drink is legitimately spicy, and not for the faint of heart.

But El Barrio staff are making a concerted effort to reach out to locals as well. They’ve started instituting Locals Nights and offering friends-and-family discounts for other service industry professionals. The program is evidently working, with many neighboring restaurants’ waiters and bartenders coming to El Barrio after their shifts.

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