This 36-year-old Ukrainian CEO shares tough lessons on how to run a start-up in wartime

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This 36-year-old Ukrainian CEO shares tough lessons on how to run a start-up in wartime
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Aleksandr Volodarsky, the founder and CEO of Lemon.io — a start-up from Ukraine — shares the tough decisions he's had to make in wartime.

As the war drags on, Volodarsky is now faced with uncertainties for the future.

He added: "I want to take this job [chief marketing officer] but actually suck at the job … it's not efficient, it's not good for the company in the long run. But we need someone to do the job." On one hand, excluding someone is just an ugly thing to do. But on the other hand, I have 60 people that I'm responsible for..."On one hand, excluding someone is just an ugly thing to do. But on the other hand, I have 60 people that I'm responsible for, and if I do something that can hurt the company and their future income, I cannot do that," Volodarsky said.

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