I am a former Editor-in-Chief and now Head of Brand Journalism for SAP, leading the company's native advertising strategy.
Over the past two decades, the winemaking industry has evolved significantly, merging traditional methods with modern advancements, including Artificial Intelligence . For 300-year-old Bordeaux winemaker, embracing these changes while preserving its heritage is a strategic business imperative.
And when it comes to sustainability, a “Positive Modernity” philosophy integrates scientific methods with a philosophical approach to optimize the vineyard’s ecosystem. The vineyard uses organic fertilizers, select cover crops, and employs pheromones for pest control. Innovations like bee pollination and hedgerow replanting support a sustainable vineyard environment.Launched in 2022, an Ecosystem Management Initiative analyzes carbon footprint and ecosystem biodiversity.
A collaboration with famous jewelry designer Jade Jagger, for the label of La Croix, adds a unique artistic touch to the brand. And The Birth Year Collection featuring the equivalent of 100 bottles in 21 formats with personalized bottles and curated mixed cases is designed for diverse tastes and specific on-trade needs.
Le Petit Ducru was crafted to showcase the hallmark qualities of St-Julien wines—vibrant fruit flavors, polished tannins, and a fresh, balanced profile. The wine features opulent notes of plums and cherries, layered with complex hints of clove, mocha, and vanilla bean. It is full-bodied, with plush tannins and a juicy, berry-fruit finish, ensuring a refined yet accessible tasting experience.
Artificial Intelligence SAP Wine Wine Making Château Ducru-Beaucaillou Le Petit Ducru France Sustainable Farming
France Dernières Nouvelles, France Actualités
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