Keyshawn Johnson and others have formed the collective Tommy Group to help facilitate NIL deals for USC athletes, including Trojans QB Caleb Williams.
Caleb Williams and his father share the strategies they have used to put the USC quarterback in the best position to win on and off the field.
The Tommy Group’s arrival also raises questions about the future of BLVD, the NIL operation which was launched last summer in conjunction with USC in hopes of staving off the rise of an outside, donor-run collective. Johnson echoed that sentiment when asked about other collectives in the space: “Quite frankly, we don’t care,” he said.USC and UCLA aren’t ranked among the nation’s top football recruiting classes, but they’ve added key talent from high schools and the transfer portal.
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