Fresh-faced, no-makeup makeup is here to stay.
in 2020. But thankfully for our skin, there are new iterations entering the market daily. To discover the best of the best, we’ve perused our favorite retailers and taken a peek into celeb beauty secrets.The novelty of skin-caring makeup leads one to wonder if traditional makeup is bad for your skin. It’s a complicated question, but let’s make one thing clear. Classifications like “clean” and “natural” do not mean that these formulas are safer for you. While the U.S.
It is this philosophy that has inspired many of our favorite brand founders to create products full of desirable, easy-to-understand ingredients. Saie founder and CEOthat she wanted to start her brand to offer makeup products that serve our bodies. “When you start formulating makeup with really clean ingredients that are good for you, you’re left with skin care,” she says.shares a similar sentiment.
“As a professional makeup artist, I know that good makeup does not happen without good skin care as well—in fact, it is the symbiotic use of both that elevates makeup to a professional level,” notes Sephora beauty director. “This philosophy has led to the creation of hybrid products that melt the artistry of makeup with the science of skin care so anyone can easily use and benefit from them.”
Razzano continues that these hybrid beauty products are trending right now thanks to consumers educating themselves on product benefits through social media and increased retailer guidance. “People want makeup that performs to the standards they expect and is going to help improve their skin along the way.” So, it’s no surprise that Sephora is seeing a growing fan base of this product category.
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