If you've ever thought Swiss Chalet was always so good for so little, you may recognize these other long-running Canadian ad slogans by agency Goodis, Goldberg, Soren.
If you've ever thought Swiss Chalet was always so good for so little, you may recognize these other long-running Canadian ad slogans by agency Goodis, Goldberg, Soren.27:26One of the great legacies of adman Jerry Goodis' Canadian advertising agency — Goodis, Goldberg, Soren — was the fact so many of its campaigns lasted so long. Such a rarity in the world of advertising. But Goodis had a nose for spotting a big idea.At that time, specialty repair shops didn't really exist.
When Goodis landed the Swiss Chalet account, the restaurant chain only had six locations in Ontario and Quebec. The basic premise was simple: Excellent barbecued chicken at moderate prices.Every commercial showed delicious chicken rotating over hardwood charcoal and the end of every ad featured a local celebrity enjoying their Swiss Chalet dinner.
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