Fans waited in massive lines for Popeyes’ chicken sandwich but WSJheard explains why brands will need more than a viral sensation to compete in a tough fast-food market. WSJWhatsNow
While just about every big chain has a version of the fast-food staple, Popeyes Louisiana Kitchen achieved liftoff this summer with its offering, boosting prospects for
the unit of Restaurant Brands International. It recently brought the sandwich back to its menu after unexpectedly high demand depleted its inventory in just a couple of weeks.
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