Activists will compete against each other in an upcoming CBS reality show. Who asked for this?
Photo-Illustration: The Cut; Photos: Getty Images I regret to inform you that we’ve reached the cap of new television shows. I suspected we were nearing the end with Young Sheldon. We got closer to the edge with Sexy Beasts, the Netflix dating show where people are dressed as creatures like a praying mantis or a human-dolphin hybrid.
According to Deadline, the five-week reality series will be hosted by Priyanka Chopra Jonas, Usher, and Julianne Hough, the three people that come to mind when I hear the word “activism.” The show, which comes in partnership with actual advocacy organization Global Citizen, will feature “six inspiring activists” who will work along “three high-profile public figures” to bring “meaningful change” in the realms of health, education, and environment.
Activists go head-to-head in challenges to promote their causes, with their success measured via online engagement, social metrics, and hosts’ input. The three teams have one ultimate goal: to create impactful movements that amplify their message, drive action, and advance them to the G20 Summit in Rome, Italy. There, they will meet with world leaders in the hope of securing funding and awareness for their causes.
Every part of this reality show sounds like … I don’t even know. Satire? The reality TV singularity? What does it mean that success will be measured via “social metrics”? Will we see Usher tallying trending Twitter hashtags? Is Julianne Hough going to the G20 Summit? Who are these “passionate artists” that will perform at the show’s finale, and why do I sense that one of them will be Nick Jonas?
You can watch this show that I am now calling So You Think You Can Activism? starting Friday, October 22, on Paramount+.
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