The movie theater industry’s top lobbyist said that the persistent experimentation that saw studios release movies in cinemas at the same time they landed on streaming or on video-on-demand i…
Fithian didn’t claim that release windows, industry parlance for the length of time that movies are available exclusively in theaters, is going to get longer. Most have been cut in half with the majority of studios waiting 45 days to debut films in the home, compared to the 90 days that were the standard before COVID hit.
“Even as they evolve it remains the case that theatrical windows grow our entire industry,” he said Fithian. “If a major title that people are clamoring to see in theaters is released too quickly to the home and then pirated, the temptation to stay home and watch pirated films becomes greater for many potential moviegoers,” said Fithian.
“Blockbusters are the keystone of this industry, and we have a great slate of really big movies,” Fithian said. “But mid-range titles and films aimed specifically at families are crucial as well.”Earlier in the state of the movie theater industry address, Motion Picture Association president Charles Rivkin also took aim at piracy, which he called “one of the biggest existential threats to our collective future.
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