Gather 'round for the untold stories behind Breitling's Premier collection, curated by the legendary collector Fred Mandelbaum. ⌚
The Premier has a long and storied history, and as the keeper of the world’s largest private collection of them, Mandelbaum was the ideal person to author the book. Mandelbaum’s knowledge of Breitling’s history is so invaluable and singular that Georges Kern made him the company’s official historian shortly after he took over the brand in 2017. “My collection tries to document all Breitling chronographs from the early 1940s to 1979,” he says.
In the book, Mandelbaum chronicles the inception of the Premier, including Willy Breitling’s quest to take the chronograph to the masses, and to its revitalization decades later by Kern. Last week,caught up with the Austrian collector as he was honored at a reception at the Breitling boutique on 57th Street in New York City.“Writing the book was a great chance to chronicle and structure the things I know, and work with others to make a logical and coherent story,” he says.
So, is it still possible to find any of the vintage pieces covered in the book? “You just need to know what to look for and have some patience,” he says. “It’s like hunting deer; it’s not about the kill, it is about finding that beautiful outstanding beast and ideally, just taking a picture of it instead of killing it. That’s more what, for me, collecting is about.”
If the hunt yields no results, it’s good to know there are new models in the Premier line that stand up to the originals and then some. “The line is alive and well and will continue to grow,” says Mandelbaum.
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