Jessica Elbaum went from Will Ferrell’s assistant to head of her own female-focused production company, Gloria Sanchez Productions (behind films like Booksmart and Hustlers).
Elbaum worked as Ferrell’s right hand—completing assistantly duties like managing his schedule, but also immersing herself in the development and production process—for eight years before she produced her own feature,The 2012 comedy starring Isla Fisher, Lizzy Caplan, Kirsten Dunst, and Rebel Wilson started out as a very different project.
was released to mixed reviews. Some critics didn’t know what to make of a raunchy chick flick; others hailed it as the female response to—indecent and risqué, yes, but also sharp. It confirmed Elbaum’s hunch: “People were thirsty for female stories.”helped usher in a new age of comedy—one in which women are funny, not a punch line. It also solidified Elbaum’s decision to become a producer. “I just knew that it was my calling,” she says.
the indie antidote to every cliché high school comedy, directed by Olivia Wilde. Both were winners, but neither prepared Elbaum for the smash that was to come.based on the true story of strippers swindling Wall Street patrons out of thousands, wasn’t an easy sell. “Nobody wanted to make that movie,” Elbaum says. Gloria Sanchez had partnered with Annapurna Pictures, which later dropped the film. “It wasn’t a clear home run for them,” she says. “It was daring. People were afraid of it.
Though Gary Sanchez Productions dissolved in 2019, Gloria is revving up. In January, Gloria Sanchez signed a multiyear first-look deal with Netflix. The second season ofbased on the true-crime podcast, and next summer it will releasea comedy-gold reunion of Kristen Wiig and Annie Mumolo. For Elbaum, it’s another fresh, female-fronted film that flips expectations. “Kristen and Annie wrote one of if not the most original, wild [screenplays] I’ve ever read or worked on.
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