The music business won’t ever be the same again — even after concerts come back. Read our in-depth feature on the week that changed everything
in the U.S. With the news darkening, he began to seriously consider dismantling the event’s entire meticulous plan. In its 52-year history, Summerfest — which was set to include performances by artists from Justin Bieber to Guns N’ Roses this year — had never been canceled or postponed.
“It was still changing literally every day,” says Christian Coffey, tour director for Childish Gambino, A$AP Rocky, and Run the Jewels, the last of whom had planned to kick off a tour in March. “We were having calls every day with agents, managers, with tour managers out on the road. People were pulling information from every resource they had, taking 10 parts of a story to piece it together. No one had more information than another.
Britton Billik, a tour manager for Josh Groban, says Groban’s tour was pulled later than most others because the team was assessing the situation regionally. “We were down in Florida, and it had not impacted Florida yet,” Billik says. “As soon as it began to work its way in that direction, we canceled everything and went home. [Groban’s] demographic is an older audience, so we were monitoring it very closely.
The Bowery Ballroom in New York, for instance, had five to seven shows a week booked through the end of the year; now, multiple employees are left without work. “We’ve got six to eight security guards on a night, who are all on an hourly [wage], who will not be getting paid without these shows,” says Kieran Blake, the general manager of the venue.
For some tour directors, roadies, and independent artists, tens of thousands of dollars disappeared in an instant, leaving them suddenly worried about being able to make rent. It “went from manic to not a single email or phone call in the course of five days,” says Madison House travel agent Lisa Pomerantz, whose company handles tour planning., the live-music business was on track to generate $12.2 billion in box-office revenue in 2020, according to Pollstar.
Scheduling overlaps are likely to hurt festival attendance, too. “Bonnaroo moved, and that’s now suddenly stomping on Lost Lands,” Luba says, adding that the very next weekend is ACL. “The people who would’ve gone to all three are like, ‘What do I do? Where do I go?’ ” “Hygiene isn’t at its peak [there] is the most polite way to put it. If they jump the gun and there’s some sort of resurgence, it could come out of events like this, and that could be a huge liability down the road.”
From bedroom-style concert streaming services like StageIT to larger streamers like LiveXLive, these companies are reporting more inquiries than they have ever seen. With festivals sidelined, LiveXLive, which partners to provide streams for major festivals, including Electric Daisy Festival and Lollapalooza, created content of its own, starting the My Home to Yours series from artists’ homes.
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