Website and app Rumble says it offers an uncensored rival to the likes of YouTube and Twitter.
A supporter of Donald Trump made headlines last year when he said: "We are uncancellable by big tech."
A US-Canadian comedian and political commentator called Steven Crowder is a case in point. He is now predominantly to be found on Rumble after YouTube temporarily suspended him in 2021Rumble is now at the forefront of so-called "alt-tech" - internet service providers and social media sites that critics say are popular with conspiracy theorists and the alt-right.
For years, the battle has largely been played out on the big social media websites. Now, companies like Rumble are trying to change that. What is undeniable is that Rumble's user numbers have risen sharply in recent years, at the same time as its bigger rivals have raised their content moderation efforts. For example, in 2020, YouTubeThese included videos deemed to be harassment, incitement to violence, hate speech or misinformation.
"Losing access to the cloud and losing access to these app stores can really hamstring a platform," says Prof Douek. She adds that the episode showed people in the alt-tech space that their apps and websites couldn't rely on mainstream internet providers. This is due to come into force in 2024, and Prof Douek says it may mean that Rumble has to change the way it operates in the EU, including publishing more information about how it's applying the rules.
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