It was time for the VMAs to look to its future rather than continuing to milk the past.
of mostly-'90s hip-hop hits from NJ rappers who are no longer a part of the pop mainstream was a strange strategy, given the show's largely Gen-Z audience. The channel would be well-advised to stop forcing such awkward cross-generational moments when they don't feel natural -- as they did with Missy's triumphant and rapturously receivedStill, the overall trends were encouraging for the VMAs.
It's been a full decade now since Kanyeand largely revitalized the show in the process, and it's time for MTV's biggest night to find a newer identity than the show that just assembles as many stars as possible and hopes they bounce off each other in combustible ways. That recipe wasn't sustainable forever, and more and more of those A-listers have found that they didn't need the VMAs as much as the VMAs need them.
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