The True Price of Fast Fashion

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The True Price of Fast Fashion
France Dernières Nouvelles,France Actualités
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If everyone cut back on the dollars we spend on sweatshop-made fast fashion, it could make a huge impact.

Why does a handmade sweater cost $250, while the knockoff version costs less than a grande latte? The answer is complicated, and after reading this, you may change the way you shop—forever.

These days, seeing “Made in the U.S.A.” on a piece of clothing is rarer than catching a cab in a thunderstorm; as of 2011, only 1 percent of footwear and 2 percent of apparel is made inside the U.S., down from about 50 percent in 1990. But while overseas factories are superefficient, they’ve also introduced some undeniably unsavory business practices.

So what goes into the construction of one of these “slow clothing” pieces that justifies its high price? In short, considerable time and attention. Look at the work of an Etsy success story like Yokoo Gibraan, who sells complex hand-knit scarves and hats, some of which cost as much as $200. While that price tag may make you wince, it buys a 10-foot long, handmade piece of fiber art and pays Gibraan fairly for the hours she put in.

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