The travel website you're using says there's 'only 1 room left' — is that true? - NBCNewsBETTER
found that most of the well-known online travel sites display alerts about room shortages that typically did not exist. “Almost all these warnings about low availability, about scarcity of rooms, are completely misleading and dishonest; there’s usually still plenty of rooms left,” said Kevin Brasler, Checkbook’s executive editor. “It's just the way they're trying to get you to buy now and not think about it too much.
Based on its research, Checkbook says Agoda, Booking.com, Expedia, Hotels.com, Hotwire, Orbitz and Priceline use the scarcity marketing technique. While it may be “technically true” that the site has only one or two “cherry-picked rooms” available at that hotel at a specific price , it’s “not fair to customers” to make that claim when other rooms at that hotel can be booked at the same price, the report concluded.
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