Dark allure and “glunge” (that’s glamour and grunge) are keywords at Rick Owens -- © Gioconda & August
Upside-down models and cut-out dresses that leave nothing to the imagination, every show Rick Owens shakes things up. Always pushing fashion further towards the anti-establishment. Since 1994 he has not ceased in his aim to stretch the concepts of beauty and fashion, every show more provocative.
“Why do I have to conform to the narrow definition of ‘pretty’? It motivates me to produce alternatives, to show that there are other opinions, that no one is obliged to conform to anyone else’s standards.” A creed that permeates his catwalks with the aid of hairstylists and makeup artists bring his vision of architectural hair and eye-catching makeup to life.