The National Retail Federation is expecting candy sales to be at a record high this year with 56% of consumers planning to buy the sweet treats.
The national candy company used sales data from its online bulk candy stores and industry partners to determine the outcome.is a personal choice, but there are two types of candy that seemed to shine in 2022: conversation hearts and heart-shaped boxes of chocolates.
This year, CandyStore.com said conversation hearts have claimed the top spot as Valentine's Day's top-selling candy.However, the candy retailer also broke down the state-by-state data, which showed slightly different results. However, a whopping 16 states, along with Washington, D.C., still preferred a heart-shaped box of chocolates .
In addition, M&M’s continue to gain traction. They made gains in several states throughout the country, landing the number one spot in nine states . Five states favored Hershey’s Kisses , and three states were big on chocolate hearts . More surprisingly, cupid corn made a comeback, claiming the top spot in Nebraska and West Virginia, and chocolate roses were most popular in Kentucky and Wyoming. Valentine’s Day candy sales expected to soarBut this year, things are picking back up with a projected near-record breaking year with
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