A now-viral TikTok filter is inadvertently inspiring a new perspective on growing older.
In 2023, the discourse on anti-aging hasn’t disappeared; it’s just reinvented itself in sneakier ways. Take the idea of ageing gracefully. “What makes ‘aging gracefully’ a particularly nefarious euphemism for anti-aging is that it implies anti-aging should appear to be effortless,” argues beauty writer Jessica DeFino in her newsletter
. “‘Aging gracefully’ is not effortless, though — it demands an incredible amount of effort and then demands even more effort to disappear the evidence of said effort.” The mainstream idea is still that there’s away to age. But the virality of the Aging filter, with its emphasis on so-called imperfections, inadvertently challenges that.
If nothing else, it’s offering algorithmic visibility to growing older. Ageist beauty standards are probably not going anywhere anytime soon. But maybe the TikTok aging filter, with its baked-in inevitably of how we’ll look years down the line, can be a start. And even if our acknowledgement of aging is happening through a filter, it feels pretty radical.
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