Naveen Jain | Asking All The Right Questions - by scottdclary growthmarketing entrepreneurship
“If you can find a way to do anything that improves the life of billions of people, you can create a massive enterprise out of it.”
Driven to solve the world’s biggest problems and propelled by his imagination, Naveen pushes big dreams into action, spurring massive cultural and technological change. “We literally tell you don't eat broccoli, because we saw that the sulfide production in your gut is high which is causing inflammation in your body. And sulfide is being produced because it needs sulfate. Broccoli looks really healthy – but for you, it’s actually harming you.”Now, I know what you're thinking – aren't there a million home-test companies already? How is this innovative?
The Viome team finds this out using incredibly high-end RNA technology, and those results are then used to curate totally personalized supplements that the team makes from scratch. “There is no pre-made capsule ever. Everything is custom-made for you." “It doesn't matter what industry you are in. The first question you ask yourself is, am I building a service or a product that improves people's lives? And the second question you ask is how many people's lives?”
“You don’t wake up in the morning and say, ‘hey, I want to create a $500 billion company. What should I do?’ That's not how the world works. Stay focused on making your customers’ life better, and everything else will fall in place.”“Anytime I start a company, I ask myself three questions: why this, why now, and why me?”
It didn't take off – and if you think about the logistics, it's not hard to see why. Young people don't care enough about their distant death to spend $30 of their limited funds every year. This is such a crucial question to ask yourself before starting any kind of business, and it's one that a lot of entrepreneurs overlook.
Think about the rise of electric vehicles. We've known about them for decades, but it's only been in the last few years that the technology, infrastructure, and public awareness have all aligned to make them a viable option for mass adoption.