Travel warning: According to a new report, online reviews might ruin your next trip. Here's why.
The pandemic has been a rollercoaster for travel. Over the past two years, we’ve seen the world go from sheltering at home to traveling with abandon to everything in between, thanks to border closures, travel restrictions, fears of Covid and more. So it makes sense that looking at online reviews has become so important to travelers as they navigate the ever-changing landscape and figure out where to go, what to see and where to stay.
Does all this online research pay off? The Plum Guide research says no. According to the report, 46% of Americans say they have been seriously let down because of online reviews. And three in four respondents say they have experienced emotional upset or stress on a vacation because of the misplaced trust they placed on online reviews.
“The impulse to drown ourselves in countless reviews in a bid to make us feel content is now—thanks to the explosion of choice online—an impossible and laborious task,” says Plum Guide founder and CEO Doron Meyassed. “Because there is so much choice out there, we seek out reviews to give us a helping hand, but instead they just cause us stress, anxiety and—in the end—can cost us money and time.”
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