Facebook is copy-catting TikTok. It could make banning TikTok easier.
Social media feeds are blurring together. Instead of using separate apps for friends, family, news, culture, and entertainment, you can now see it all on Facebook, YouTube, TikTok, and Instagram. Open any of those and you’ll likely be watching vertical looping videos, almost assuredly from people you don’t follow. The content is so similar it’s easy to forget which app you’re on.
The homogenization of social media is a testament to TikTok’s success—A.I.-based content recommendations simply crush the “follow” model—but when apps look so uniform, the status quo can’t persist for long. Creators will have a window to assert their value, governments can grow emboldened to crack down, and, eventually, a winner will dominate. Some of this is already underway. The rest is likely coming.The follow model, for all its faults, let you build distinct feeds on different apps.
“There’s a very real possibility that using artificial intelligence, some or generally one of these companies will walk away with the everything app,” Instagram and Artifact founder Kevin Systromlast week. “The benefit you get of having a large user base, of having the best artificial intelligence for recommendations, is enormous.”
France Dernières Nouvelles, France Actualités
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