Turns out, salmon conservationists may have the best business advice of all: Strengthen what's already working.
Mitch Zuklie is the chairman and CEO of Orrick. He says that the best book on management this year is one on salmon preservation —"Stronghold: One Man's Quest to Save the World's Wild Salmon." In it, conservationist Guido Rahr writes that the strategy for salmon preservation has been to focus on rivers that hadn't been spoiled, rather than fixing what was already broken. This is the concept of a"stronghold.
Mitch Zuklie is the chairman and CEO of Orrick. He says that the best book on management this year is one on salmon preservation —"Stronghold: One Man's Quest to Save the World's Wild Salmon." In it, conservationist Guido Rahr writes that the strategy for salmon preservation has been to focus on rivers that hadn't been spoiled, rather than fixing what was already broken. This is the concept of a"stronghold.
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