Audiences said let’s go to the movie theater for “The Super Mario Bros. Movie” this weekend. The animated offering from Universal and Illumination powered up with $204.6 million i…
By Lindsey Bahr | Associated Press
Its global total makes it the biggest opening of 2023 and the second biggest three-day domestic animated opening . It’s also a record for Illumination, the animation shop behind successful franchises like “Minions,” which has made over $5 billion from its 13 films. Orr said that theater owners were surprised by just how broad the audiences were and reported seeing some ticket buyers decked out in character costumes for the movie. According to exit polls, 59% of the audience was male and 45% were between the ages of 18 and 34.
With an R-rating, “Air,” starring Matt Damon, Viola Davis and Affleck, was a bit of adult-targeted counter-programming to the “Mario” juggernaut. Reviews were glowing for the film which debuted as a surprise screening at the South by Southwest Film Festival last month, helping to bolster buzz. Audiences were 55% male and 39% over the age of 45.
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