The global success of Netflix's Korean drama 'Squid Game' illustrates the growing strength of non-English-language programming worldwide.
Across Europe, still the largest international television market, there is a shift away from U.S. imports towards more home-grown fare, a trend that has been intensified by Hollywood giants, including Disney, WarnerMedia and ViacomCBS, which are pulling back their top films and series from partner broadcasters internationally to put on their own in-house streaming services.
“Our goal is to repatriate that content and bring it back home. We build these brands and we want to leverage them to ourselves, rather than other platforms,” said Doug Craig senior vp of content strategy for ViacomCBS Networks international’s streaming division, in a MIPCOM keynote talk on strategy at Paramount+, the studio’s new streaming platform. Currently in 25 markets, Paramount+ is set to launch in 45 additional territories next year, including a roll-out across Europe.
Surveying television programming, excluding global streamers, across 11 major European territories, Mediametrie found the bulk of shows — some 61 percent — were local, with only 35 percent imported. Viewing times were even more skewed, with local programming accounting for fully 70 percent of viewing, with just 5 percent allotted to imported series. While the global streamers are becoming more international, international networks are becoming more and more local.
“For local producers, the aim now is to build a local hit and then to sell the format internationally for adaptations,” noted Mediametrie vp Frédéric Vaulpré.may be among the offerings at this year’s MIPCOM, which featured its most cosmopolitan and diverse slate of shows ever., a family epic from Japan’s Wowow, based on a book by Toyoko Yamasaki took the 2021 Mipcom Buyers’ Award as the series most likely to connect to international audiences.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
‘Squid Game’ Is Causing White Vans Sales to Spike 7,800%—Get Them Before They’re GoneBRB, about to go fight Squid-Game style for these shoes.
Lire la suite »
Squid Game VIPs Discuss Season 2, Fan Theories — and THAT Cartoonish Dialogue (Exclusive)'We were like clowns essentially... malevolent clowns' (via toofab)
Lire la suite »
How to Make a 'Squid Game' Halloween CostumeFrom the players' tracksuits to the Red Light, Green Light doll.
Lire la suite »
Meek Mill Compares 'Squid Game' to 'Hood Poverty': 'It's the Exact Same Thing'Meek Mill has been paying close attention to Netflix's viral new series SquidGame, and the rapper thinks he spotted some similarities to poverty in the U.S.
Lire la suite »
‘Squid Game’: Netflix’s Biggest Show In HistoryWith its Korean provenance and bizarre concept—debtors compete for billions of dollars in a bizarre game with losers facing certain extinction—few could’ve predicted the show’s massive success.
Lire la suite »